Optimising your website for Google is like creating your own classifieds ads
I recently helped a client understand how to optimise their website for Google’s organic search results. Organic search results are the ones that are truly relevancy based, in other words they are free listings at Google. By changing the description for each page of their website using keywords that bring new traffic and making offers that encourage people to click, this company is effectively keeping their website live and constantly updated, while also providing potential clients with current and relevant information.
The best example that we have of a website where we use this strategy is www.myobcourse.com.au. This website has traditionally received excellent traffic for MYOB courses and training and our focus has traditionally been for the sale of the online course. We’ve started working with Maxis Solutions to offer the MYOB Day-to-Day course at training centres in Burwood, Chatswood and Miranda and we’ve put this information in the description of the home page so that potential customers looking for an MYOB course can see this new information instantly in the Google search results. Give it a go and search for “MYOB Course” and you’ll see the information about the new courses at training centres around Sydney.
It is quite easy to make changes to the title of each page as well as the description and keyword/keyphrase meta tags for each page using the 123ezy.com website builder and it takes up to a week for these changes to filter through to the Google search database so don’t expect to see the change immediately. It’s a great feeling to see the new control that you have over how your website. This link explains a bit more about how websites and web pages can be optimised: http://123ezy.com/main/page_education_search_optimisation.html
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