Do you have to be a person to be social or successful?

There’s a US company I communicate with via email and they are fantastic. They solve problems 24 hours a day and they jump right in an do the little stuff that we don’t know how to do. It’s a supplier to a company I work with and they are a very important part of that company’s business. The most amazing part is that no one has spoken to a single person from this company.

It’s a far cry from the days when we were scared to communicate with strangers online let alone trust crucial parts of your business to them and give them your credit card details.

This company is social, with a Twitter page, Facebook page and even a LinkedIn profile and yet still there is no sign they are humans. At no time has a name ever been revealed and in a way it makes sense. I mean just because you speak to Lucy from Telstra, does that make Telstra a different company?

The good news is that this company will receive more business soon and its because they do such a great job!

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