Less than $3 per logo design
The proliferation of the Internet and its ability to connect people from every country has been evident in the political unrest in the middle east in recent news, but it is also causing a massive shift in employment for work that can be completed at home. In Australia we have very strict wage rates and conditions that unions have fought to improve and maintain but tasks like graphic design, building websites, creating apps and programming can be performed from home. That means it can be performed in anyone’s home, in any country and it has greatly empowered the concept of crowd-sourcing for these tasks.
The downside for Australian workers is that they are now competing for certain tasks with workers who would be thrilled to earn several hundred dollars per month, let alone per week (or per day for some workers).
I had the pleasure of hearing DesignCrowd pitch for funding at a SydStart event in Sydney in early 2011 and since then I’ve also come to use a similar site, 99Designs. After using these services you start to realise the game changing potential. Rather than spend a lot of time and money getting YOUR designer to give you a couple examples, you can have hundreds of designers presenting their ideas. Best of all, they all want your feedback and suggestions so that they can create something even more to your liking.
After using both these services with various clients I pondered the future for this type of service for the investors in the businesses, the designers and the customers and here are my observations:
- The investors receive a commission for each competition and will need to find different models to earn more revenue to satisfy their investment desires. These companies may become print or website brokers.
- Each competition provides a connection between a company and a designer and once the connection is established the customers wants good artwork and must pay their new designer to do it. How much do they pay. Many designers then try to charge a “developed country” rate.
- How often will a designer “tender” for work by submitting designs if they don’t win any “competitions”.
- Some customers will get put off by bad design submissions and the need to spell out exactly what they are looking for and may stop using this type of service.
One of the projects I worked with last year gave us 133 design submissions for a total of only $295 which is less than $2.22 per entry so needless to say we were thrilled with the outcome.
We did find that DesignCrowd appeared to have more people you could contact if you had a question or an issue, the only way we could successfully contact 99Designs was via Twitter. Here are a couple other reviews about these sites that may interest you.
Needless to say, with 100% money-back guarantees, there’s no reason not to give it a go yourself: